About me 

I am a copywriter, journalist and writer, based in London.

Communicating with clarity and empathy is the foundation of all my work. It is a basic mark of respect.

Words are very powerful. They need handling with care.

The words I use depend on who I am talking to – my audience. 

My ultimate goal is to provide people with a piece of information so interesting that they will feel compelled to tell their friends and family about it.

It can be an inspiring story, a useful nugget of news or some thought-provoking material.

It is always based on actual facts and never distorted for the sake of impressing people.

It is a question of trust.

My role is to help you build a long-term relationship with the people who matter the most for your organisation – your customers.