What is guiding me in my work
My writing style is concise and up to the point.
It can inform, inspire, educate or entertain.
It never contains empty words, chest-beating statements nor inflated style.
Your audience doesn’t have the time, nor the energy to read through wordy, bombastic copy.
They want to know how your services or your goods are helping them solve an issue they are faced with.
In fact, the best copy starts with your audience or customers – their pain points and their feedback on your products or services.
As a journalist, I’ve interviewed hundreds of people from all walks of life – elected representatives, sportsmen and sportswomen, taxi drivers, change-makers, voters etc. Below are a few photos I took of my interviewees.
Joe Wicks, the Bodycoach, says ‘You never regret doing a work out’.
I, Amandine Alexandre, the Journalist and Copywriter, say ‘I never regret doing an interview’.
Reading customers’ feedback and asking them questions directly eliminates any guesswork. It enables me to write copy that uses the language of the audience you are targeting. Bingo!
Over the years, I have written and produced content for more than a dozen French and French-speaking publications (Le Figaro, Le Journal du Dimanche, Europe 1, Le Soir etc.).
I have also produced content in English (LinkedIn articles, blog articles and newsletters among others).
Whatever the language or the medium, my focus has always been to communicate with clarity and produce content that helps people make decisions about different aspects of their lives.
I put my researching and writing skills to the service of your organisation. As a copywriter, I can help you stand out from the crowd.
‘Amandine wrote a really clear and articulate blog for SuperLooper, it was so refreshing to see someone else’s (other than mine) take on what we’re about and her writing style was friendly and warm whilst also being informative and engaging’.
'Amandine has helped us communicate with clarity about the benefits of our product. I have no hesitation in recommending her as a copywriter.'
Contact me
Please send me an email and tell me how I can help you. You can also call on 07595062562 to discuss your requirements in detail.
I'd be delighted to help.